We’re leveraging social media, specifically Instagram and TikTok, where we know consumers are looking for color and inspiration. We’re making sure we get this color in front of consumers so they can get it on their walls and see how it can changes the feeling of their room and their space. The other piece is a big consumer activation. We have a vignette where we brought the color to life here on the property, including a kitchen, a dining room and a living room, to show how the color and the decor items from The Home Depot worked together. The other thing is the experience, and creating this big moment to launch here at in Napa. The color is an important part, so we look at lifestyle trends and ensure we have a color that’s very usable-interior and exterior. What’s different about the partnership this year? You’ve been unveiling the Color of the Year for several years now. Our teams have worked closely together to bring this to life for our customers, and take everything that we know about The Home Depot customer and work with Jody’s team to bring a color palette that we know will resonate with them. Molly Battin, SVP and CMO at The Home Depot: Our partnership goes back 45 years. And with our partnership, help consumers as they’re looking to create the same experience at their homes. We partner closely with The Home Depot, everything from picking the color to looking at the big trends that are out there around décor, and tying color and decor together to make a big statement. At the property that we’re on now in Napa, all the buildings’ exteriors are painted in a Cracked Pepper-like color, which provided the perfect backdrop for our 2024 Color of the Year announcement. We’ve created more of an experience to launch our color of the year. We focused on making sure there was a color that was usable for DIYers, for designers and professionals. Jodi Allen, Global CMO, BEHR Paint Company: What’s great about the color is it’s very usable whether you’re painting inside-if you’re painting cabinets, your interior walls, furniture-but it’s also a great exterior color as well. How do you go about choosing the Color of the Year? And why Cracked Pepper for 2024?
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